This graph depicts the number of licensees at the Olympic Summer Games from 1988 to 2016. In 2016, the total number of licensees reached 59, down from 65 in 2012 London winter games.
Number of licensees at the Olympic Summer Games from 1988 to 2016
Olympic Movement organizations develop programs to create Olympic Games-related products, merchandise and souvenirs for consumers through licensing agreements that grant the use of Olympic marks, imagery, or themes to third party companies that market and manufacture the products. Olympic Games licensed programs are managed by the OCOGs under the direction of the IOC.
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IOC. (January 16, 2019). Number of licensees at the Olympic Summer Games from 1988 to 2016 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/
IOC. "Number of licensees at the Olympic Summer Games from 1988 to 2016." Chart. January 16, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/
IOC. (2019). Number of licensees at the Olympic Summer Games from 1988 to 2016. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/
IOC. "Number of Licensees at The Olympic Summer Games from 1988 to 2016." Statista, Statista Inc., 16 Jan 2019, https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/
IOC, Number of licensees at the Olympic Summer Games from 1988 to 2016 Statista, https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/ (last visited November 21, 2024)
Number of licensees at the Olympic Summer Games from 1988 to 2016 [Graph], IOC, January 16, 2019. [Online]. Available: https://www.statista.com/statistics/275220/number-of-licensees-at-the-olympic-summer-games/
Olympic Summer Games
