In 2022, Starbucks spent 367 million U.S. dollars on measured media advertising in the United States, an increase of nearly 55 percent compared to the previous year. The coffee chain was one of the largest advertisers among restaurants in the U.S. as of 2022.
Advertising spending of Starbucks in the United States in 2021 and 2022
(in million U.S. dollars)
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. "Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. (2023). Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. "Advertising Spending of Starbucks in The United States in 2021 and 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age, Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/ (last visited December 22, 2024)
Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/275195/starbucks-advertising-spending-in-the-us/
