By the end of 2023, Red Bull had employed just over 7,800 people in approximately 170 countries. This is an increase of just about two thousand people compared to the previous year.
Red Bull brand value
In terms of sales, Red Bull was the leading energy drink brand in the United States in 2023. The brand generated over seven billion U.S. dollars, which is more than two billion U.S. dollars higher than the sales earnings of that year’s runner-up, Monster Energy.
Red Bull Racing
Over the years, Red Bull has become associated with the sports industry, creating sponsorship deals across all types of sports, from rallying to e-sports. The company has additionally become deeply involved within the various sports. For example, Red Bull Racing is a Formula One racing team owned by Red Bull, based in the United Kingdom. The Red Bull Racing team generated a turnover of more than 238 million British pounds in 2021. The Formula One team had a cost of sales of just under that amount in 2020.
Total number of Red Bull employees worldwide from 2011 to 2023*
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Red Bull. (January 23, 2024). Total number of Red Bull employees worldwide from 2011 to 2023* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. "Total number of Red Bull employees worldwide from 2011 to 2023*." Chart. January 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. (2024). Total number of Red Bull employees worldwide from 2011 to 2023*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. "Total Number of Red Bull Employees Worldwide from 2011 to 2023*." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull, Total number of Red Bull employees worldwide from 2011 to 2023* Statista, https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/ (last visited December 21, 2024)
Total number of Red Bull employees worldwide from 2011 to 2023* [Graph], Red Bull, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
