This statistic highlights the percentage of consumers in the United States that purchased more private label than branded products in 2013, sorted by generation. Some 42 percent of the Millennials preferred to buy store brands. In comparison, 26 percent of the Silent generation bought private labels to save money.
Share of consumers that buy more private label than branded products in the United States in 2013, by generation
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AMG Strategic Advisors. (July 1, 2013). Share of consumers that buy more private label than branded products in the United States in 2013, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/
AMG Strategic Advisors. "Share of consumers that buy more private label than branded products in the United States in 2013, by generation." Chart. July 1, 2013. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/
AMG Strategic Advisors. (2013). Share of consumers that buy more private label than branded products in the United States in 2013, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/
AMG Strategic Advisors. "Share of Consumers That Buy More Private Label than Branded Products in The United States in 2013, by Generation." Statista, Statista Inc., 1 Jul 2013, https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/
AMG Strategic Advisors, Share of consumers that buy more private label than branded products in the United States in 2013, by generation Statista, https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/ (last visited December 30, 2024)
Share of consumers that buy more private label than branded products in the United States in 2013, by generation [Graph], AMG Strategic Advisors, July 1, 2013. [Online]. Available: https://www.statista.com/statistics/274777/share-of-us-consumers-who-buy-more-private-label-products-by-generation/
