As of February 2021, YouTube had a global penetration rate of 62 percent, followed closely by Meta's Facebook, with 61 percent. Overall, instant messaging service WhatsApp had a global penetration rate of 52 percent. Additionally, 12 percent of people used TikTok, and one in ten people around the world use messaging service Telegram.
Global active usage penetration of leading social networks as of February 2021
Original question: "Which, if any, of the following have you used in the last week for any purpose?"
According to the source: "From 2015–21 the 12 countries included are
UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Japan, Australia and Brazil. In 2014, we did not poll in Australia or Ireland."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Reuters Institute for the Study of Journalism. (June 23, 2021). Global active usage penetration of leading social networks as of February 2021 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. "Global active usage penetration of leading social networks as of February 2021." Chart. June 23, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. (2021). Global active usage penetration of leading social networks as of February 2021. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. "Global Active Usage Penetration of Leading Social Networks as of February 2021." Statista, Statista Inc., 23 Jun 2021, https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism, Global active usage penetration of leading social networks as of February 2021 Statista, https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/ (last visited December 03, 2024)
Global active usage penetration of leading social networks as of February 2021 [Graph], Reuters Institute for the Study of Journalism, June 23, 2021. [Online]. Available: https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/