Most popular digital content products purchased online by Indian consumers 2013

Published by Statista Research Department, Jul 10, 2013
This statistic presents the most popular digital content products purchased online by consumers in India as of February 2013. During the survey period, it was found that 36 percent of digital buyers in India had purchased e-books online within the past 12 months.

Most popular digital content products purchased online by consumers in India as of February 2013

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Source

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Release date

July 2013

Region

India

Survey time period

February 2013

Number of respondents

total n = 11,483

Age group

18 years and older

Special properties

Consumers who purchased digital goods/ services and/or video games in the previous 12 months

Supplementary notes

Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both.
India n = 2,027

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Overview

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Device usage

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Platform usage

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Shopping categories

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Purchase decision

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Customer satisfaction

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Online payment

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