Hispanic consumers: motives to follow brands on Facebook in 2013

Published by Statista Research Department, Aug 1, 2013
This statistic features the results of an online survey among more than 1,000 Hispanic shoppers in the United States in 2013. Hispanic consumers were asked why they follow brands on social network Facebook. Some 37 percent of Hispanics indicated that they follow brands that 'support similar causes'.

Reasons of Hispanics for following brands on Facebook in the United States in 2013*

CharacteristicShare of consumers
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Statistic: Reasons of Hispanics for following brands on Facebook in the United States in 2013*

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Release date

August 2013

Region

United States

Survey time period

April 2013

Number of respondents

> 1,000

Special properties

Hispanic shoppers

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Why do you follow brands on Facebook?'

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