This statistic presents the share of consumers who prefer to buy digital products than the same physical products as of February 2013, sorted by country. During the survey it was found that 60 percent of consumers in Russia preferred digital products to the same physical ones.
Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013
Consumers who purchased digital goods/ services and/or video games in the previous 12 months
Supplementary notes
Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both. Original statement: "I generally prefer to buy digital products than the same physical products"
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WorldPay. (July 10, 2013). Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. "Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013." Chart. July 10, 2013. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. (2013). Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. "Percentage of Consumers in Selected Countries Who Prefer to Buy Digital Products than The Same Physical Products as of February 2013." Statista, Statista Inc., 10 Jul 2013, https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay, Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 Statista, https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/ (last visited November 19, 2024)
Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 [Graph], WorldPay, July 10, 2013. [Online]. Available: https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
