This statistic presents the share of consumers who prefer to buy digital products than the same physical products as of February 2013, sorted by country. During the survey it was found that 60 percent of consumers in Russia preferred digital products to the same physical ones.
Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013
Consumers who purchased digital goods/ services and/or video games in the previous 12 months
Supplementary notes
Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both. Original statement: "I generally prefer to buy digital products than the same physical products"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WorldPay. (July 10, 2013). Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. "Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013." Chart. July 10, 2013. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. (2013). Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay. "Percentage of Consumers in Selected Countries Who Prefer to Buy Digital Products than The Same Physical Products as of February 2013." Statista, Statista Inc., 10 Jul 2013, https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
WorldPay, Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 Statista, https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/ (last visited December 23, 2024)
Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013 [Graph], WorldPay, July 10, 2013. [Online]. Available: https://www.statista.com/statistics/274648/percentage-of-consumers-who-prefer-to-buy-digital-products/
