UK: social media users 2024, by gender
As of September 2024, 51 percent of social media users in the United Kingdom were women. Overall, there were over 56 million people using social networks in the UK.
Distribution of social network users in the United Kingdom as of September 2024, by gender
• Female 51%
• Male 49%
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Social media usage in the United Kingdom (UK)
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Other statistics that may interest you Social media usage in the United Kingdom (UK)
Overview
6
- Premium Statistic Active social media users in the United Kingdom (UK) 2024
- Premium Statistic UK: social media penetration 2019-2028
- Basic Statistic Leading social networks in the United Kingdom (UK) 2023, by reach
- Premium Statistic Leading social networks in the UK 2024, by market share
- Premium Statistic UK: favorite social networks Q3 2023
- Premium Statistic Leading social networks used for news in the UK 2024
Demographics
5
Usage
6
- Premium Statistic Most common social media activities in the UK 2024
- Premium Statistic Social network usage by brand in the UK 2024
- Premium Statistic Most used websites and online services by type in the UK 2024
- Premium Statistic Most used smartphone apps by type in the UK 2023
- Premium Statistic Most used news sources in the UK 2018-2024
- Premium Statistic UK monthly time spent on select social apps 2023
Facebook
7
- Premium Statistic Meta audiences in the United Kingdom 2024, by age and gender
- Premium Statistic UK: number of Facebook users 2018-2028
- Premium Statistic UK: Facebook usage penetration 2018-2027
- Premium Statistic UK: Facebook audience 2025, by gender
- Premium Statistic UK: Facebook users 2025, by age and gender
- Premium Statistic UK: teenage Facebook users 2023, by gender
- Premium Statistic Facebook: share of social network website visits in the UK 2023
TikTok
5
- Premium Statistic UK hours spent on TikTok per month 2024, by age
- Premium Statistic TikTok: distribution of UK audiences 2025, by gender
- Basic Statistic UK most popular TikTok videos 2023, by views
- Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
- Basic Statistic Leading activists on TikTok in the UK 2023, by number of followers
Instagram
5
- Premium Statistic Instagram users in the United Kingdom 2019-2028
- Premium Statistic UK: monthly Instagram users 2018-2025
- Premium Statistic UK: Instagram users 2025, by age group
- Basic Statistic UK: Instagram audience 2025, by gender
- Premium Statistic Things UK consumers would do for an Instagram-worthy photo of festive drinks 2024
Other major social media platforms
8
- Basic Statistic UK: number of Snapchat users 2024
- Basic Statistic UK: Snapchat audience reach 2024
- Basic Statistic Snapchat: distribution of audiences in the UK 2024, by gender
- Premium Statistic Number of LinkedIn users in the United Kingdom 2019-2028
- Premium Statistic UK: LinkedIn users 2024, by gender
- Premium Statistic UK: LinkedIn users 2025, by age group
- Premium Statistic X/Twitter users in the United Kingdom 2019-2028
- Basic Statistic X/Twitter: share of social network website visits in the UK 2016-2024
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the UK 2024
- Premium Statistic Facebook brand profile in the UK 2024
- Premium Statistic Instagram brand profile in the UK 2024
- Premium Statistic TikTok brand profile in the UK 2024
- Premium Statistic X (Twitter) brand profile in the UK 2024
- Premium Statistic LinkedIn brand profile in the UK 2024
- Premium Statistic Pinterest brand profile in the UK 2024
- Premium Statistic Reddit brand profile in the UK 2024
Social media influencers
5
- Premium Statistic Influencer / content creators follower in the UK in 2023
- Premium Statistic Popularity of influencers in the UK 2023
- Premium Statistic Influencer / content creators followed by type in the UK in 2023
- Premium Statistic Influencer categories most followed in the UK 2023
- Premium Statistic Platforms consumers used to follow influencers in the UK 2023
User attitudes
7
- Basic Statistic UK: reactions to seeing AI generated content on social media 2024
- Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024
- Basic Statistic UK adults on using content controls on online platforms 2023
- Basic Statistic UK adults on complexities of content control 2023
- Premium Statistic UK girls and women on negative online encounters 2013-2023
- Basic Statistic UK girls and women on impact of being online 2023
- Premium Statistic UK girls on upsetting online experiences 2016-2023
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* For commercial use only
Basic Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statista Consumer Insights. (November 18, 2024). Distribution of social network users in the United Kingdom as of September 2024, by gender [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/
Statista Consumer Insights. "Distribution of social network users in the United Kingdom as of September 2024, by gender." Chart. November 18, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/
Statista Consumer Insights. (2024). Distribution of social network users in the United Kingdom as of September 2024, by gender. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/
Statista Consumer Insights. "Distribution of Social Network Users in The United Kingdom as of September 2024, by Gender." Statista, Statista Inc., 18 Nov 2024, https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/
Statista Consumer Insights, Distribution of social network users in the United Kingdom as of September 2024, by gender Statista, https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/ (last visited April 03, 2025)
Distribution of social network users in the United Kingdom as of September 2024, by gender [Graph], Statista Consumer Insights, November 18, 2024. [Online]. Available: https://www.statista.com/statistics/1400958/uk-social-media-users-by-gender/
