This statistic shows the perception of owning luxury fashion goods amongst affluent shoppers in the United States in 2013. The survey revealed that 33 percent of affluent shoppers purchase luxury fashion goods because they want to distinguish themselves from others.
What do you expect when you buy a luxury brand for yourself?
Perception
Share of respondents*
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For survey methodology, refer to the final page of the Fashion Online: how affluent shoppers by luxury goods.
* Percentage refers to respondents who said the statement corresponds very well with their personal opinion.
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Google. (September 16, 2013). What do you expect when you buy a luxury brand for yourself? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/
Google. "What do you expect when you buy a luxury brand for yourself?." Chart. September 16, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/
Google. (2013). What do you expect when you buy a luxury brand for yourself?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/
Google. "What Do You Expect When You Buy a Luxury Brand for Yourself?." Statista, Statista Inc., 16 Sep 2013, https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/
Google, What do you expect when you buy a luxury brand for yourself? Statista, https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/ (last visited August 25, 2024)
What do you expect when you buy a luxury brand for yourself? [Graph], Google, September 16, 2013. [Online]. Available: https://www.statista.com/statistics/274412/us-perception-of-owning-luxury-fashion-goods-amongst-affluent-shoppers/
