This statistic presents the results of a survey conducted among American consumers in 2013. Survey participants were asked about their willingness to pay more for high quality, humanely raised products. Some 28 percent of consumers in the United States responded to be willed to pay 20 to 30 percent more for premium quality products which have been manufactured using animal welfare standards.
Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup*
* The original question ran as follows: Humanely raised certified products currently cost more than normal products. What is the most you are willing to pay for high quality, humanely raised products? The source does not specify the type of survey.
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American Humane Association. (September 18, 2013). Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup* [Graph]. In Statista. Retrieved November 27, 2024, from https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/
American Humane Association. "Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup*." Chart. September 18, 2013. Statista. Accessed November 27, 2024. https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/
American Humane Association. (2013). Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup*. Statista. Statista Inc.. Accessed: November 27, 2024. https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/
American Humane Association. "Americans' Willingness to Pay (Wtp) for High Quality, Humanely Raised Products in 2013, by Price Markup*." Statista, Statista Inc., 18 Sep 2013, https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/
American Humane Association, Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup* Statista, https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/ (last visited November 27, 2024)
Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup* [Graph], American Humane Association, September 18, 2013. [Online]. Available: https://www.statista.com/statistics/274358/consumers-willingness-to-pay-for-humanely-raised-products-in-the-us/
