Worldwide online retail rate 2017, by country

Published by
Stephanie Chevalier,
Oct 17, 2022
The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During the survey period, it was found that 81 percent of the online population in Germany had bought a product online during the last month. As of the second quarter of 2017, the average value of online shopping orders worldwide via desktop was 136.77 U.S. dollars. Smartphone and tablet purchases lagged behind with an average order value of 100.75 and 108.18 U.S. dollars respectively.

Global markets with the highest online shopping penetration rate as of 2nd quarter 2017

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Source

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Release date

October 2017

Region

Worldwide

Survey time period

Q2 2017

Number of respondents

72,529 respondents

Age group

16 to 64 years

Method of interview

Online survey

Supplementary notes

Bought a product online last month via any device.

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Overview

7

Leading players

6

Traffic and conversion

6

Shopping behavior

6

Digital payment

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Further related statistics

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