Global digital advertising expenditure 2014-2026

Published by Statista Research Department, Feb 15, 2024
The source forecast that digital advertising spending worldwide will surpass 442 billion U.S. dollars in 2024, up 6.5 percent from 415.5 billion dollars a year earlier. The figure was predicted to continue rising, reaching almost half a trillion dollars by 2026. The same study projected that the internet's share in global ad spend will exceed 60 percent in 2026.

Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)

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Release date

December 2023

Region

Worldwide

Survey time period

2014 to 2022

Supplementary notes

* Forecast.

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Statistics on " Digital advertising worldwide "

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Overview

8

Regional data

8

Industry data

5

Channel spending

8

Marketer perspective

7

Consumer perspective

6

Further related statistics

3

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Statistics

Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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