From 2014 to 2023, radio's share in global advertising spending consistently declined, standing at 4.9 percent in the latter year. Magazines' share in the world's ad spend also decreased during that period.
Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023
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Dentsu. (February 13, 2024). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023." Chart. February 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. (2024). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio Advertising Spending as a Percentage of Total Ad Spend Worldwide from 2014 to 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu, Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 Statista, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/ (last visited December 22, 2024)
Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 [Graph], Dentsu, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
