The source projected that advertising spending will continuously grow in almost all world regions between 2024 and 2026. In the United States and Canada, the figure will increase by around nine percent in that period, standing just below 358 billion U.S. dollars by the latter year. Meanwhile, Latin America will experience an expansion of approximately 23 percent, whereas ad spending in Central and Eastern Europe (CEE) was predicted to stale.
Advertising spending worldwide from 2022 to 2026, by region
(in billion U.S. dollars)
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Dentsu, & Statista. (January 8, 2024). Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, und Statista. "Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars)." Chart. January 8, 2024. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, Statista. (2024). Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu, and Statista. "Advertising Spending Worldwide from 2022 to 2026, by Region (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/
Dentsu & Statista, Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/ (last visited October 18, 2024)
Advertising spending worldwide from 2022 to 2026, by region (in billion U.S. dollars) [Graph], Dentsu, & Statista, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/273644/global-ad-spending-trend-by-region/