LinkedIn: distribution of global audiences 2024, by age group

As of April 2024, 50.6 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.8 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 24.5 percent of the professional social network's user base, and 56.4 percent of global users identified as male.

Leading LinkedIn audiences

As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country.

The growing number of LinkedIn subscribers

Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.