Market share of Big Tech in digital ad revenue in the U.S. 2008-2024

Published by Statista Research Department, Jun 4, 2024

In 2008, Amazon, Apple, Google, Meta, and Microsoft held 30.8 percent of digital advertising revenues in the United States. In 2024, the market share more than doubled to 65.6 percent.

Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024

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Release date

March 2024

Region

North America, United States

Survey time period

2008

Special properties

an October 2023 forecast

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Global overview

6

U.S. overview

8

Formats

8

Marketer insights

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Consumer attitudes

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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* For commercial use only

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