This statistic gives information on the number of U.S. adults redeeming digital coupons from 2015 to 2021. In 2016, 126.8 million U.S. adults had redeemed online coupons. This figure is projected to grow to 145.3 million users in 2021.
Number of adult digital coupon users in the United States from 2015 to 2021
(in millions)
*Forecast Internet users who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons.
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eMarketer. (April 21, 2017). Number of adult digital coupon users in the United States from 2015 to 2021 (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/
eMarketer. "Number of adult digital coupon users in the United States from 2015 to 2021 (in millions)." Chart. April 21, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/
eMarketer. (2017). Number of adult digital coupon users in the United States from 2015 to 2021 (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/
eMarketer. "Number of Adult Digital Coupon Users in The United States from 2015 to 2021 (in Millions)." Statista, Statista Inc., 21 Apr 2017, https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/
eMarketer, Number of adult digital coupon users in the United States from 2015 to 2021 (in millions) Statista, https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/ (last visited December 30, 2024)
Number of adult digital coupon users in the United States from 2015 to 2021 (in millions) [Graph], eMarketer, April 21, 2017. [Online]. Available: https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/
