Digital out-of-home (DOOH) advertising revenue worldwide 2024-2029

The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated 20.4 billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly 30 billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at 11.5 percent in 2024.

DOOH media's global relevance

The same study estimated China's share in the global DOOH ad market at almost 55 percent, stressing the Asian economy's importance for the segment. However, DOOH's share in total OOH ad spending worldwide was expected to end the decade below 50 percent, as different countries and territories adopt the technology at different paces and capacities.

DOOH campaigns

In 2023, more than four out of 10 marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while three out of 10 chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately 57 percent.