In 2021, digital advertising accounted for 63.1 percent of total global advertising spending. The source projected that the share would increase to 72.5 percent by 2026. The this period, the digital ad spending itself is forecast to increase from 523 billion to 836 billion U.S. dollars.
Share of digital in advertising spending worldwide from 2021 to 2026
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PubMatic (@Ben_Kaplan). (February 1, 2023). Share of digital in advertising spending worldwide from 2021 to 2026 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). "Share of digital in advertising spending worldwide from 2021 to 2026." Chart. February 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). (2023). Share of digital in advertising spending worldwide from 2021 to 2026. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan). "Share of Digital in Advertising Spending Worldwide from 2021 to 2026." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/
PubMatic (@Ben_Kaplan), Share of digital in advertising spending worldwide from 2021 to 2026 Statista, https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/ (last visited July 22, 2024)
Share of digital in advertising spending worldwide from 2021 to 2026 [Graph], PubMatic (@Ben_Kaplan), February 1, 2023. [Online]. Available: https://www.statista.com/statistics/272943/forecast-of-global-online-advertising-spending/