Global TV ad spend share 2014-2023

Published by
Michele Majidi,
May 22, 2024
In 2023, global TV Advertising spending accounted for an estimated 23.4 percent of global ad revenues. The share of television in global advertising expenditure has been steadily decreasing over the past years, down from 39.1 percent in 2014.

Share of TV in advertising spending worldwide from 2014 to 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2014 to 2023

Special properties

at current prices

Supplementary notes

* Forecast.

Figures have been rounded.

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Statistics on " TV advertising worldwide "

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Overview

5

North America

7

South America

5

APAC

8

Europe

8

Africa

8

Market insights

6

Further related statistics

16

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Statistics

Topics

TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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