This statistic shows the share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income. According to the source, 50 percent of ultra affluent U.S. adults, with household incomes of over 200 thousand U.S. dollars, believed that TV ads were useful in providing them with information about products and services.
Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income
The source did not provide information on the sample number or the exact date of survey. Respondents who agreed with the statement: “Advertising in this medium provides me with useful information about products or services”
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MPA, & Video Advertising Bureau. (April 3, 2018). Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/
MPA, und Video Advertising Bureau. "Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income." Chart. April 3, 2018. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/
MPA, Video Advertising Bureau. (2018). Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/
MPA, and Video Advertising Bureau. "Share of Affluent Consumers Who Find Advertising in Selected Media as Effective in The United States in 2017, by Household Income." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/
MPA & Video Advertising Bureau, Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income Statista, https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/ (last visited December 25, 2024)
Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income [Graph], MPA, & Video Advertising Bureau, April 3, 2018. [Online]. Available: https://www.statista.com/statistics/272886/interest-in-advertising-among-affluent-consumers-in-the-us-by-income/
