In 2020, the United States was expected to the largest programmatic video advertising market worldwide, with an ad spend of 14 billion U.S. dollars, followed by China with 5.5 billion and the United Kingdom with 2.6 billion. When total advertising spending is considered, the same two - the U.S. and China - were the largest markets in 2019; the UK ranked fourth, preceded by Japan.
Countries with highest programmatic video advertising spending worldwide in 2020
(in billion U.S. dollars)
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IAB (U.S.). (August 15, 2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). (2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with Highest Programmatic Video Advertising Spending Worldwide in 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.), Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/ (last visited December 23, 2024)
Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph], IAB (U.S.), August 15, 2020. [Online]. Available: https://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/
