In 2023, advertising spending worldwide reached almost 733 billion U.S. dollars, up 2.6 percent from less than 715 billion dollars a year earlier. According to the same study, advertising and marketing combined global revenues will exceed 1.75 trillion dollars in 2024.
Advertising spending worldwide in 2022 and 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 28, 2024). Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. "Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. March 28, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. (2024). Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. "Advertising Spending Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista, Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272850/global-advertising-forecast/ (last visited December 23, 2024)
Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Statista, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/272850/global-advertising-forecast/
