Most trusted brands worldwide 2023

Published by
Julia Faria,
Nov 27, 2024

In 2023, Amazon ranked as the most trusted brand worldwide, scoring over 2.68 million points in the source's ranking. Netflix and Nintendo followed, making it to the top three most trusted brands globally. The score considered emotions expressed in online conversations about the brands in major social media channels.

Most trusted brands worldwide in 2023 (index score)

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

According to the source, the score is calculated by identifying emotions expressed in online conversations about the brands in major social media channels.

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