During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 40 percent of respondents stated that they found advertising they trusted on TV. TV was the most trusted medium among the ten presented. Cinema and the radio followed, named by 37 percent and 36 percent of interviewed consumers.
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium
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Professional Publishers Association (Magnetic Media). (May 8, 2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). "Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium." Chart. May 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). (2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media). "Trust in Advertising among Consumers in The United Kingdom (Uk) in 2023, by Medium." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
Professional Publishers Association (Magnetic Media), Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium Statista, https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/ (last visited December 23, 2024)
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium [Graph], Professional Publishers Association (Magnetic Media), May 8, 2024. [Online]. Available: https://www.statista.com/statistics/272668/consumer-trust-in-different-types-of-advertising-in-the-united-kingdom/
