Consumer trust in advertising in the UK 2023, by media

Published by Statista Research Department, Jun 5, 2024
During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 40 percent of respondents stated that they found advertising they trusted on TV. TV was the most trusted medium among the ten presented. Cinema and the radio followed, named by 37 percent and 36 percent of interviewed consumers.

Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium

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Statistic: Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium

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Release date

May 2024

Region

United Kingdom

Survey time period

2023

Age group

18 years and older

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