This chart shows how much Vietnamese internet users trust different kinds of advertising. In the second quarter of 2013, 51 percent of respondents stated they trusted online video ads.
To what extent do you trust the following forms of advertising/recommendation?
Characteristic
Share of respondents who answered "trust somewhat" or "trust completely"
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
To what extent do you trust the following forms of advertising/recommendation?
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Nielsen, & Campaign Asia. (September 17, 2013). To what extent do you trust the following forms of advertising/recommendation? [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, und Campaign Asia. "To what extent do you trust the following forms of advertising/recommendation?." Chart. September 17, 2013. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, Campaign Asia. (2013). To what extent do you trust the following forms of advertising/recommendation?. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, and Campaign Asia. "To What Extent Do You Trust The following Forms of Advertising/Recommendation?." Statista, Statista Inc., 17 Sep 2013, https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen & Campaign Asia, To what extent do you trust the following forms of advertising/recommendation? Statista, https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/ (last visited April 27, 2025)
To what extent do you trust the following forms of advertising/recommendation? [Graph], Nielsen, & Campaign Asia, September 17, 2013. [Online]. Available: https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.