The chart depicts advertising revenue market share across media in the United States in 2015, in billions of US dollars. In the presented year, the advertising revenue market share of newspapers amounted to 15.1 billion U.S. dollars.
Advertising revenue in the United States in 2015, by medium
(in billion U.S. dollars)
total U.S. advertising market includes other segments not charted here
Supplementary notes
The total U.S. advertising market includes other segments not charted here. *Broadcast television includes network, syndicated and spot television advertising revenue. ** Cable television includes national cable networks and local cable television advertising revenue. Methodology for Cable TV estimate changed in 2014, impacting results shown in the table above from prior years’ Reports.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC, & IAB (U.S.). (April 21, 2016). Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, und IAB (U.S.). "Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars)." Chart. April 21, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, IAB (U.S.). (2016). Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/
PwC, and IAB (U.S.). "Advertising Revenue in The United States in 2015, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/
PwC & IAB (U.S.), Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/ (last visited December 23, 2024)
Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars) [Graph], PwC, & IAB (U.S.), April 21, 2016. [Online]. Available: https://www.statista.com/statistics/272500/advertising-revenue-in-the-us-by-media/
