Radio advertising revenue in the U.S. & Canada 2024-2028

In 2024, radio advertising revenue in the United States and Canada will amount to an estimated 15.9 billion U.S. dollars. The source projected that the value would grow by around 2.5 percent in four years, reaching 16.3 billion dollars by 2028. The values include online radio and exclude satellite radio advertising.

U.S. radio stations' ad revenues

According to another source, U.S. over-the-air and online radio stations' ad revenues will amount to an estimated 13.8 billion dollars in 2024, down from 14 billion dollars in the previous year. Still, the segment's results remained below pre-pandemic heights. Meanwhile, U.S. local radio's digital ad revenues were set to reach an all-time high in 2023: 2.1 billion dollars. Half a decade earlier, in 2018, the value amounted to less than 40 percent of that.

U.S. top radio ad categories

Three industries dominated the investments in radio spots in the U.S. in 2022. Retail's ad expenditure on the medium stood just below 400 million dollars. The miscellaneous services and amusements and the government, politics, and organizations segments spent about 365 million and 339 million dollars on radio ads, respectively. The profile of the audiences those brands pursue is also well-known. As of mid-2023, most radio listeners in the U.S. were aged between 35 and 64 years.