This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender
Characteristic
Total
Male*
Female*
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-
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-
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-
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* According to the source, "percentages based on respondents who provided gender." Numbers may not add up to 100 percent due to rounding. The source did not provide information regarding type of survey or age of respondents.
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eMarketer. (August 14, 2013). Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. "Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender." Chart. August 14, 2013. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. (2013). Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. "Reasons Social Media Marketing Could Damage Consumers' Opinion of a Brand in The United Kingdom (Uk) as of July 2013, by Gender." Statista, Statista Inc., 14 Aug 2013, https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer, Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender Statista, https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/ (last visited July 22, 2024)
Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender [Graph], eMarketer, August 14, 2013. [Online]. Available: https://www.statista.com/statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
