Ad spending on selected media formats in the U.S. 2024

Published by
J. G. Navarro,
Nov 21, 2024

In 2024, advertising spending on traditional search in the United States will amount to an estimated 90.73 billion U.S. dollars, making it the leading ad medium among the presented channels. Social networks and TV followed with about 87 billion and 59 billion dollars, respectively. Retail media and connected TV (CTV) rounded up the top five with 54 billion and 29 billion dollars.

Advertising spending on selected media formats in the United States in 2024 (in billion U.S. dollars)

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Release date

June 2024

Region

United States

Survey time period

as of March 2024

Special properties

forecast; including directories, magazines, newspapers, OOH, radio, TV, and digital (mobile, desktop, laptop, and other online devices)

Citation formats
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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

8

Further related statistics

4

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