The statistic presents data on Facebook's importance in marketing mix in the United States among subscribers of the of magazine "Advertising Age" as of August 2013. During the survey, nearly 44 percent of the respondents stated that Facebook marketing was a regular element of their strategy.
How would you characterize the role of Facebook marketing in your overall mix?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (September 13, 2013). How would you characterize the role of Facebook marketing in your overall mix? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/
Advertising Age. "How would you characterize the role of Facebook marketing in your overall mix?." Chart. September 13, 2013. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/
Advertising Age. (2013). How would you characterize the role of Facebook marketing in your overall mix?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/
Advertising Age. "How Would You Characterize The Role of Facebook Marketing in Your Overall Mix?." Statista, Statista Inc., 13 Sep 2013, https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/
Advertising Age, How would you characterize the role of Facebook marketing in your overall mix? Statista, https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/ (last visited December 04, 2024)
How would you characterize the role of Facebook marketing in your overall mix? [Graph], Advertising Age, September 13, 2013. [Online]. Available: https://www.statista.com/statistics/272190/facebooks-importance-in-marketing-mix-in-the-us/