Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users.
The United States and China account for the most high-profile social platforms
Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok.
How many people use social media?
The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.
Most popular social networks worldwide as of April 2024, by number of monthly active users
(in millions)
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We Are Social, & DataReportal, & Meltwater. (April 24, 2024). Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed
We Are Social, und DataReportal, und Meltwater. "Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)." Chart. April 24, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed
We Are Social, DataReportal, Meltwater. (2024). Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Networks Worldwide as of April 2024, by Number of Monthly Active Users (in Millions)." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed
We Are Social & DataReportal & Meltwater, Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions) Statista, https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed (last visited August 25, 2024)
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/?o=5655feed