Social network profile creation in the UK 2010-2020, by socio-economic group

Published by
Stacy Jo Dixon,
Aug 10, 2022
Over the period from 2010 to 2020, profile creation increased among all socio-economic group. During the survey in 2020, it was revealed that 83 percent of responding individuals from social grade C1 reported setting up their personal profile on a social networking platform.

Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by socio-economic group*

CharacteristicABC1C2DE
2020 83% 83% 85% 77%
2019 79% 78% 70% 59%
2018 78% 85% 81% 73%
2017 76% 79% 71% 83%
2016 72% 77% 74% 82%
2015 72% 78% 65% 73%
2014 70% 71% 74% 73%
2013 64% 68% 65% 65%
2012 64% 65% 65% 66%
2011 57% 62% 62% 59%
2010 54% 52% 52% 58%
Showing entries 1 to 11 (11 entries in total)
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Created with Highcharts 7.2.2Share of respondentsABC1C2DE20102011201220132014201520162017201820192020
50%60%70%80%90%

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Source

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Release date

April 2021

Region

United Kingdom

Survey time period

2007 to 2020**

Number of respondents

2,776***

Age group

16 years and older

Special properties

those who go online.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "'I'd now like to ask you some questions about social media - so using websites or apps like Facebook, Twitter, Instagram, SnapChat and YouTube. Do you have a social media profile or account on any sites or apps? (SINGLE CODE)"
** The most recent survey was carried out November to December 2019.
*** n (2010) = 1,489; n (2011) = 1,369; n (2012) = 1,381; n (2013) = 1,272; n (2014) = 1,609; n (2015) = 1,458; n (2016) = 1,458; n (2017) = 1,846; n (2018) = 1,332; n (2019) = 1,291
Data for years previous to 2013 were published earlier by the source.
The source indicates that, "The way in which the question was asked of adults was amended between 2012 and 2014, which could account for some of the differences shown."

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