Over the period between 2010 and 2020, the share of female respondents, who reported creating a profile on any social media site in the United Kingdom increased from 56 to 84percent. During the most recent survey period in 2020, it was revealed that 80 percent of male respondents set up a profile on social networking platforms. In the demographic group of the 16 to 24 year olds, 88 percent had social network profile in 2020.
Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender*
Characteristic
Male
Female
2020
80%
84%
2019
78%
86%
2018
74%
86%
2017
74%
81%
2016
73%
78%
2015
67%
78%
2014
69%
74%
2013
65%
67%
2012
61%
67%
2011
55%
63%
2010
51%
56%
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* The original survey question was: "I’d now like to ask you some questions about social media (DESCRIPTION OF SOCIAL MEDIA). Do you have a social media profile or account on any sites or apps?"
** The most recent survey was carried out October to November 2019.
n (2010) = 1,489; n (2011) = 1,369; n (2012) = 1,381; n (2013) = 1,272; n (2014) = 1,609; n (2015) = 1,458; n (2016) = 1,553; n (2017) = 1,206; n (2018) = 1,570
Data for years previous to 2013 were published earlier by the source.
The source indicates that, "The way in which the question was asked of adults was amended between 2012 and 2014, which could account for some of the differences shown."
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Ofcom. (April 28, 2021). Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/
Ofcom. "Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender*." Chart. April 28, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/
Ofcom. (2021). Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/
Ofcom. "Share of Respondents Who Had Set up Their Own Social Network Profile in The United Kingdom (Uk) from 2010 to 2020, by Gender*." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/
Ofcom, Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender* Statista, https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/ (last visited November 21, 2024)
Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2010 to 2020, by gender* [Graph], Ofcom, April 28, 2021. [Online]. Available: https://www.statista.com/statistics/271892/social-network-profile-creation-in-the-uk-by-gender/
