Facebook advertising: ROI on mobile vs. desktop ads as of August 2013

Published by Statista Research Department, Sep 13, 2013
The graph presets data on the Facebook mobile ad ROI compared to the Facebook desktop advertising ROI. During a survey in August 2013, it was found that 38 percent of respondents found both ROI to be about the same.

How would you compare the ROI on Facebook mobile ads to Facebook desktop ads?

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Source

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Release date

September 2013

Region

United States

Survey time period

August 2013

Number of respondents

n = 532

Special properties

among Advertising Age subscribers

Method of interview

Online survey

Supplementary notes

Respondents' origin was not provided. The survey was carried among subscribers of the American magazine 'Advertising Age'.

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Statistics on " Digital advertising in France "

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Overview

5

Overview of the French market

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Formats & devices

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Social

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Programmatic

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Retail media

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Consumer insights

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