The graph shows information on the profitability of selected media channels for advertisers in the United States as of August 2016. During a survey, 74 percent of responding marketers who invested in search ads rated TV advertising ROI as excellent or good.
View of selected media channels profitability according to marketing professionals in the United States as of August 2016
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Share of respondents who answered excellent or good
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View of selected media channels profitability according to marketing professionals in the United States as of August 2016
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Forrester Research. (March 17, 2017). View of selected media channels profitability according to marketing professionals in the United States as of August 2016 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/
Forrester Research. "View of selected media channels profitability according to marketing professionals in the United States as of August 2016." Chart. March 17, 2017. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/
Forrester Research. (2017). View of selected media channels profitability according to marketing professionals in the United States as of August 2016. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/
Forrester Research. "View of Selected Media Channels Profitability According to Marketing Professionals in The United States as of August 2016." Statista, Statista Inc., 17 Mar 2017, https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/
Forrester Research, View of selected media channels profitability according to marketing professionals in the United States as of August 2016 Statista, https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/ (last visited April 29, 2025)
View of selected media channels profitability according to marketing professionals in the United States as of August 2016 [Graph], Forrester Research, March 17, 2017. [Online]. Available: https://www.statista.com/statistics/271761/online-ad-platforms-with-best-roi-in-the-us/
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