Share of social media in marketing budgets in the U.S. 2013

Published by Statista Research Department, Sep 13, 2013
The graph presets data on the share of social media in marketing budgets worldwide. During a survey carried out in August 2013, nearly five percent of respondents stated their companies dedicated more than 50 percent of their marketing budgets to social media.

What percentage of your company's overall marketing budget has been designated for use in social media?

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Source

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Release date

September 2013

Region

United States

Survey time period

August 2013

Number of respondents

n = 875

Special properties

among Advertising Age subscibers

Method of interview

Online survey

Supplementary notes

Respondents' origin was not provided. The survey was carried among subscribers of the American magazine 'Advertising Age'.

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

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Challenges

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