Mobile apps: abandonment rate 2012-2019

Published by Laura Ceci, Aug 25, 2023
The statistic shows the percentage of apps used only once after their installation from 2010 to 2019. During the most recent survey period, it was found that 25 percent apps downloaded by mobile app users worldwide were only accessed once after download.

Percentage of mobile apps that have been used only once from 2010 to 2019

CharacteristicShare of apps
2019 25%
2018 21%
2017 24%
2016 23%
2015 25%
2014 20%
2013 22%
2012 22%
2011 22%
2010 26%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of apps26%26%22%22%22%22%22%22%20%20%25%25%23%23%24%24%21%21%25%25%2010201120122013201420152016201720182019
0%5%10%15%20%25%30%

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Sources

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Release date

May 2019

Region

Worldwide

Survey time period

2010 to 2019

Number of respondents

12,000 respondents

Special properties

data is based on Localytics platform, wider industry metrics may vary

Supplementary notes

* According to the source, the abandonment rate refers to the share of users that abandoned an app after one use.

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