Mobile users' awareness of advertiser tracking in the UK 2013

Published by Statista Research Department, Sep 13, 2013
This statistic displays the share of smartphone users in the United Kingdom who were aware that advertisers could track their devices in June 2013. In the UK, 46 percent of respondents were not aware.

Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013

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Source

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Release date

September 2013

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR: smartphone users

Method of interview

Online survey

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Mobile internet

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Social media

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User demographics

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