This statistic displays the share of smartphone users in the United Kingdom who were aware that advertisers could track their devices in June 2013. In the UK, 46 percent of respondents were not aware.
Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustArc. (September 13, 2013). Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/
TrustArc. "Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013." Chart. September 13, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/
TrustArc. (2013). Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/
TrustArc. "Awareness of Advertiser Tracking of Mobile Phone Usage in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 13 Sep 2013, https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/
TrustArc, Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/ (last visited November 21, 2024)
Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013 [Graph], TrustArc, September 13, 2013. [Online]. Available: https://www.statista.com/statistics/271618/smartphone-users-awareness-of-advertisers-tracking-devices-in-the-uk/