Preferred product research methods of global online shoppers 2015, by category

Published by Statista Research Department, Feb 24, 2016
This statistic shows the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46 percent of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only nine percent of respondents preferred to do so online via tablet.

What method do you most prefer for researching your purchases?

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Release date

February 2016

Region

Worldwide

Survey time period

August and September 2015

Number of respondents

22,203-22,527

Special properties

online shoppers

Method of interview

Online interview

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

10

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Statistics

Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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