Leading channels used by B2B content marketers worldwide 2024
As of August 2024, approximately 89 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively mentioned by 84 and 71 percent of the participants. According to the same study, around 40 percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.