The timeline shows a forecasts of programmatic (RTB and non-RTB) and non-programmatic shares of digital advertising spending in the United States from 2010 to 2020. According to Business Insider, the RTB share will increase from 31 percent in 2015 to 48 percent in 2020.
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020
Characteristic
RTB
Non-programmatic
Programmatic (non-RTB)
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Business Insider. (May 29, 2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020." Chart. May 29, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. (2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic Vs. Non-programmatic Share of Digital Advertising Spending in The United States from 2015 to 2020." Statista, Statista Inc., 29 May 2015, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider, Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 Statista, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/ (last visited August 24, 2024)
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph], Business Insider, May 29, 2015. [Online]. Available: https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/