The timeline shows a forecasts of programmatic (RTB and non-RTB) and non-programmatic shares of digital advertising spending in the United States from 2010 to 2020. According to Business Insider, the RTB share will increase from 31 percent in 2015 to 48 percent in 2020.
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Insider. (May 29, 2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020." Chart. May 29, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. (2015). Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider. "Programmatic Vs. Non-programmatic Share of Digital Advertising Spending in The United States from 2015 to 2020." Statista, Statista Inc., 29 May 2015, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
Business Insider, Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 Statista, https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/ (last visited November 21, 2024)
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020 [Graph], Business Insider, May 29, 2015. [Online]. Available: https://www.statista.com/statistics/271499/forecast-for-the-market-volume-of-online-advertising-in-the-us/
