Global market share held by smartphone vendors 2012-2023

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. Samsung ranked second, holding 19.4 percent of the market share.

Global smartphone market share - additional information

Samsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year.

Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak at the fourth quarter each year. In the fourth quarter of 2023, 24.7 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2023 financial year.