
Global smartphone shipments by vendor 2009-2024
In the fourth quarter of 2024, Apple was the leading smartphone vendor worldwide, shipping around 77 million units, while Samsung's toll reached close to 52 million units. Total shipments in the fourth quarter of 2024 amounted to over 331 million units.
Global smartphone shipments by vendor
In the fourth quarter of 2024, Apple reclaimed the crown of largest smartphone vendor in the world based on shipments. Overall, Apple held over 23 percent share of the smartphone market in the fourth quarter of 2024.
At the same time, Samsung was the second-largest vendor of smartphones according to latest figures as it shipped around 52 million smartphones. This is a decrease compared to the same quarter of the previous year, when Samsung shipped around 53 million smartphones globally. In the fourth quarter of 2024, the company held almost 16 percent of the market.