Global social media advertising spending share 2013-2017

Published by Statista Research Department, Apr 23, 2015
This statistic presents the share of social media advertising expenditure as percentage of digital advertising spending worldwide from 2013 to 2017. The source projected that social would account for 34.5 percent of global digital ad spend in 2017, up from 23.2 percent in 2013. Desktop social media ad spend in expected to amount to 8.94 billion U.S. dollars, whereas mobile to 23.39 billion. Social is expected to be the second largest digital ad format in 2017.

Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017

CharacteristicShare of digital advertising
- -
- -
- -
- -
- -
Showing entries 1 to 5 (5 entries in total)
Statistic: Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2015

Region

Worldwide

Survey time period

2013 and 2014

Supplementary notes

* Forecast
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Social media usage in Canada "

Other statistics that may interest you Social media usage in Canada

Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

Further related statistics

7

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.