This statistic presents the share of social media advertising expenditure as percentage of digital advertising spending worldwide from 2013 to 2017. The source projected that social would account for 34.5 percent of global digital ad spend in 2017, up from 23.2 percent in 2013. Desktop social media ad spend in expected to amount to 8.94 billion U.S. dollars, whereas mobile to 23.39 billion. Social is expected to be the second largest digital ad format in 2017.
Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017
* Forecast Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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eMarketer. (April 23, 2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/
eMarketer. "Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017." Chart. April 23, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/
eMarketer. (2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/
eMarketer. "Social Media Advertising Expenditure as Share of Digital Advertising Spending Worldwide from 2013 to 2017." Statista, Statista Inc., 23 Apr 2015, https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/
eMarketer, Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017 Statista, https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/ (last visited December 30, 2024)
Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017 [Graph], eMarketer, April 23, 2015. [Online]. Available: https://www.statista.com/statistics/271408/share-of-social-media-in-online-advertising-spending-worldwide/
