Leading Dutch brands based on brand value 2023

In 2023, Shell was the highest-valued brand in the Netherlands, with a brand value of nearly 46.5 billion euros. The ING Group ranked second with approximately 9.36 billion euros in brand value.

Shell tops global oil and gas companies

Brand value is a term marketers use to describe the worth of a brand. In 2023, Shell was the highest-valued oil and gas company worldwide, beating its competitors such as Saudi Aramco, PetroChina, Sinopec, TotalEnergies, and Chevron. That year, the petroleum producer was one of the largest companies worldwide by market capitalization.

Digital advertising in the Netherlands

In line with the global trend, the digital advertising sector in the Netherlands has continued to grow in recent years. In 2022, the amount of money spent on digital advertising in the Netherlands stood at 3.59 billion euros, up from 3.18 billion euros in 2021. There is also a positive trend on the revenue side. During a survey conducted among advertising and market research companies in the Netherlands, the businesses reported an average revenue growth of 37 percent in the first quarter of 2023.